BNN Technology is committed to developing and providing to its partners unique and exclusive digital content that will enhance user engagement and create a more compelling online or in-app consumer experience.

The global football industry is an important area of expertise and focus for the group, delivering previously unseen, highly entertaining content based on leveraging club-related rights in China.

We are delighted to have signed a key partnership with FC Barcelona (FCB), one of the largest and most successful football clubs in the world, to share FCB content through NewNet on the Xinhua News app and to host exclusive football camps in China.

Main City FC Barcelona Arsenal

The partnership built by BNN enables NewNet to distribute FCB content such as club news, access to enter competitions and games exclusively through the sports section of Xinhua’s News mobile app. It also enables NewNet to run a series of football camps each season in China, where over 300 young Chinese amateur football players will be trained by fully qualified FCB coaches to develop technique, tactical awareness and fitness following the renowned and admired FCB training methodology.

The FCB opportunity capitalises on NewNet's established partnership with Xinhua, the official news agency of the People’s Republic of China, to facilitate payments and content delivery through the mobile app.

The partnership brings Barça’s ‘blaugrana’ feeling closer to Chinese football fans, through offering various football events, money-can’t-buy experiences and exclusive football camp content online via the Xinhua News app and offline.

One of these camps will be held at Barcelona’s official training centre, where Chinese participants will experience world class professional coaching right in the heart of Spanish football. As part of the agreement, BNN Technology will also take a group of participants to a match at Barcelona’s renowned stadium, Camp Nou.

Signing Ceremony

All the action from the football camps and official FCB original content will be captured and available on the Xinhua News app through NewNet. Prospective football camp participants, friends, families, and fans can register to access exclusive football camp content and related information on Xinhua News app.

The partnership underscores BNN Technology’s commitment to supporting grassroots football in China, by delivering social participation programmes that build on the company’s longstanding operations in the country.

Supported by BNN’s further partnership with Arsenal FC, the Group is well placed to help some of the most supported football clubs in the world, as well as other major sporting organisations, to further expand their regional footprints through the Group’s extensive e-commerce and media relationships.

Through BNN’s programmes, Chinese consumers and sports fans will enjoy unique day-to-day access to teams and their players, such as press conferences as viewed by the manager and news articles unavailable elsewhere.

BNN’s partnerships and content underscore the group’s commitment to supporting grassroots football in China by delivering social and public participation programmes that build on the its longstanding operations in the country. These initiatives are at the heart of the Group’s mission for the betterment of Chinese citizens on a day-to-day level.

Football in China

Football in China is seeing explosive growth. The sport’s growing popularity around the world is unsurprisingly magnified by China’s huge population and the support of its government, with BNN operating at the heart of this exciting opportunity.

Chinese investment in grass-roots football has encouraged 30,000 teams to register in Amateur Leagues, while the world’s most successful soccer clubs are extending their fan bases in this region of huge consumer growth.

China is determined to become a force in football and government authorities are promoting the sport in schools as an important part of physical education, while specialist football academies are already being established in several provinces.

The country has high hopes for its national team, with World Cup qualification and eventual hosting firmly on its agenda. BNN Technology is proud to be part of China’s unstoppable football dream.

Population of China relative to the combined total of those countris who have prviously won the FIFA World Cup

China's Goverment Football Development Plan